4 Ways to Increase Wholesale Ice Cream Sales
Nearly everyone loves ice cream, but in some cases, it’s hard to increase sales. During the summer time, sales might soar, while in the winter, you might come across a slow period.
Thankfully, there are many ways you can combat this problem. By creating fun, exciting, and engaging marketing ideas, you can increase your overall sales of wholesale ice cream.
Where do you start? We have compiled a few fun marketing ideas that can help your wholesale ice cream business increase sales and expand into new markets.
1. Make a Fun Ice Cream Challenge
Nothing encourages engagement more than competitions. Partner up with a local restaurant to create an ice cream eating challenge, where the customer must eat a giant serving in an allotted time. If they successfully complete the challenge, give them a reward.
By giving away hats, tee-shirts, or other brand memorabilia as the winning prize can further promote your brand and help you increase your sales.
This fun and exciting challenge can be promoted on social media, allowing customers to share their attempt at the challenge, while acting as a way to get people talking about your brand.
2. Host a Sundae Making Event
One of the easiest ways for you to get your name out there in a more personal way is to host an interactive event, such as a sundae making event.
By partnering with local or community events, you can make a more personal connection to those in your direct community, while also encouraging new customer to try your wholesale ice cream.
Participants will have the opportunity to create new and exciting variations of deserts with your wholesale ice cream, allowing them to make a more personal connection to your brand.
3. Sponsor Parties to Get Your Name Out There
If there is a big community event, such as a concert, fair, or other production, offer to sponsor the event. Not only will this help you get your name out there, but it will also give you an exciting opportunity to sell your products.
Your branding will be marked all over the event, which will spur curiosity from the attendees. They will be more willing to buy your products and even purchase merchandise from your brand.
But be careful. Ensure that the event you are sponsoring meshes well with your brand’s identity. If not, you can tarnish your reputation.
4. Create a Tasting Bar at Your Local Grocery Store
As a wholesale ice cream company, you count on local grocery stores to sell your products. To help encourage sales of your ice cream, try creating a tasting bar during slow seasons. As a business owner, you can operate the tasting bar yourself, or encourage your best team to help.
Rather than just handing out samples of your ice cream, you can make positive, personal connections to those tasting your ice cream, further encouraging sales of your products.
This can also be a great marketing strategy to test out new products in a smaller, target demographic. Introducing new flavors or products to a smaller demographic can provide your business with the feedback it needs to decide whether or not the product is good enough to sell permanently.